TATIN DESIGN ENTERPRISES

Since February 2020, the Cologne Business School (CBS) and the European Management School (EMS) – both part of the Klett Group, a leading educational company in Europe – have been operating under a common brand: CBS International Business School. TATIN developed the content of the new brand based on a detailed positioning analysis and implemented the rebranding.

In order to bring the new brand to life, we have developed and implemented a comprehensive activation concept. The new brand was made cross-media experienceable for all target groups (employees, students, partner universities, partners from business and authorities) from the very beginning.

From now on, applicants and prospective students as well as the general public will be able to experience the new brand in a variety of online and offline channels such as print and online ads, image films, the new website, social media and at trade fairs. The identity of the joint brand has been developed and implemented on all channels.