TATIN DESIGN ENTERPRISES

In this publication, corporate communications and brand management encounter editorial work and journalism. The two authors, Ruedi A. Müller-Beyeler and Heiner Butz, pooled their vastly divergent experiences and areas of knowledge.

Although a non-fiction publication, it was designed to be a good read and more than just text between two covers. We sat down with one of the authors in front of the same computer screen for days in order to develop a unified solution where content and form fully merge and neither takes precedence over the other. A non-fiction publication that is a joy to read.

Expert audiences and the press regard it as an impressive non-fiction work for newcomers to brand communication.