TATIN DESIGN ENTERPRISES

We designed a comprehensive relaunch of the online platform museenbasel.ch for the Culture Department of the Presidential Department in Basel-Stadt, which creates synergies in the Basel museum landscape.

Thanks to the attractive platform, which operates heavily on visual content, cultural audiences will find a quick, user-friendly overview of the wide range on offer and plenty of inspiration to discover new things. Filter functions and intuitive user guidance enable visitors to access exhibitions and events according to their own interests.

By having one presence, the museums of the Basel Museums District, which comprises state and private museums, benefit from mutual synergies. And for users, an overall picture of the Basel museum landscape is created.

 In contrast to a query via a search engine such as Google, museenbasel.ch also allows date-related searches. The website also exploits the potential of digital communication to the extent that it allows localisation and is linked to social media.

In the context of the special situation created by COVID-19, we have also developed a poster campaign including e-boards and e-panels, which focuses on the diverse offerings of the Basel museums and is intended to further increase the level of awareness of the museenbasel.ch platform.