Prof. Dr. Nina von Leffers

Member of the Advisory Board of the TATIN Institute for Strategy Activation

Nina von Leffers is a professor at the University of Applied Sciences Regensburg, specialising in strategy, marketing and sales. She has 15 years of consulting experience, mainly in the automotive and mechanical engineering industries.

She is an expert in customer-centric processes and has extensive expertise in market entry and growth strategies. Her current areas of interest are future mobility concepts, white-label strategies and their implications for autonomous driving across different industries.

Previously, she spent 4 years at McKinsey working on a range of projects, mainly in Europe and China. A business economist by training, she earned her doctorate in marketing. She studied at the University of Münster, the University of Illinois and Shandong University.