Team · CEO

Robert Wreschniok

r.wreschniok@strategyactivation.comT +49 172 83 11 917

In short

Robert Wreschniok is CEO of the TATIN Institute for Strategy Activation and developer of the 1% Method for strategy execution. For more than 20 years, he has been working on the question of how organisations translate their strategy into measurable action across hundreds of teams.

His approach integrates short, AI-supported team routines directly into existing regular team meetings: with an effort of around 1% of working time, first measurable data on strategy execution within four weeks, and the aim of achieving visible impact within 90 days.

20+ yearsof experience in strategy execution

around 1%of working time as effort for the teams

4 weeksto first measurable data

90 daysto visible impact

Books and articles

Die 1%-Methode für die Organisationsentwicklung. Große Strategien setzt man am besten in kleinen Schritten umVahlen, 2025
Featured with the TATIN Institute's strategy activation approach in a Stanford Social Innovation Review case study on E.ON ItaliaSSIR, 2025
Das große Buch der StrategieVahlen, 2024
Strategy Activation CanvasRoutledge, 2024
Das Playbook Strategie-AktivierungVahlen, 2022
Strategie-Aktivierung. Wie abstrakte Konzepte wirksam werdenZeitschrift für OrganisationsEntwicklung (ZOE), 03/2019

Strategy execution should not be an additional change programme, but a continuous, measurable routine in teams’ everyday work: with the aim of creating more value while reducing unnecessary complexity.