Verena Brinkmann
Verena Brinkmann is responsible for Quality Excellence and is part of the Management Team of the TATIN Institute for Strategy Activation. As a communications specialist, she has one central focus: conveying messages so that they resonate with the most diverse audiences and activate them to act. This is exactly where many strategies fail: they are right, but not tangible for the team.
As a consultant at communications agencies, she supported clients from a wide range of industries, nationally and internationally, with sustainable communication in print, online and live. Using simulations and process training, she also prepared her clients proactively for communication crises.
In the internal communications department of an industrial company, she developed concepts to activate employees and leaders for the company’s strategic goals. Today, she brings this experience to strategy activation.
Selected clients
- Bosch Home ComfortPeople activation: strategy and culture in a global post-merger integration
- NORD/LBActivation of the N24 programme over five years
- ERGOActivation of the new IT strategy and New Work
- Versicherungskammer BayernMerger of several divisions and activation of the IT strategy
- Öffentliche Versicherung BraunschweigActivation of the new vision
- IHK für München und OberbayernDevelopment of a Big Picture on the future of Upper Bavaria as a business location